Life Insurance Life Life Insurance is one of the first direct life investment company which was established with its own life insurance operating licence.  Although Life Insurance is a wholly owned subsidiary of Liberty Holdings and one of its diversification businesses, the company operates on its own independent business model.’s direct approach provides an innovative methodology within the financial service arena which is designed to transform the manner in which people purchase health insurance, investments and life insurance products. The primary objective of is to be open and transparent in handling a subject matter which may be uncomfortable for most people.

There are four main products available in’s life insurance portfolio:

Life Cover

Life cover at is designed to ensure that in the event of your death, the quality of your family’s life is maintained.

Serious Illness Cover

In the event that the main life assured is diagnosed with a terminal illness such as cancer or any other illness with a life expectancy of less than 12 months, the Serious Illness Benefit becomes payable.

Disability Cover

In the event that the main life assured is temporarily or permanently disabled, the main life assured receives a percentage of the death benefit sum as a disability cover.

Income Protection

In the event that the main life assured is retrenched, the Income Protection Plan pays out an Income Protection benefit.’s Focus on Buying Behaviour Life Insurance understands that there are significant changes in the buying behaviour of consumers. There is a growing market of direct buying consumers because of the benefits of buying directly such as convenience, accessibility and access to information and informed decision making. is well-positioned to service the needs of the X and Y generation by adopting a digital strategy via the social media networks like YouTube and Facebook as well as search engine platforms like Yahoo and Google. With a formidable team, a great operating model and world class technology infrastructure, Life Insurance seeks to become the leading direct life investment company in South Africa.

compare life insurance Contact Details:

Tel: 0860 72 22 27

Related Posts


  1. Willem de Roubaix (670821 5176 084)

    Cancellation of Life Insurance Policy # Client No: CWD00005501
    Please consider this letter as a formal request to cancel the referenced life insurance policy. Please stop all debits or charges for premium payments.

    The effective date of policy cancellation is 30/09/2015 and will arrange stop order with Absa Bank.

    I cannot get through on your other mail address

    Thank You
    Willem de Roubaix

  2. Tautona Johannes Moloi

    Could you please send copy of my policy to the above e-mail address
    My id number is 690116550xxxx.

    I would like to know if my policy has cash back on surrender or partially surrender.

    • gladwin

      can you please send me copy of my contract.

  3. Kgosi Koena

    Can u pls send my Life Assurance policy documents on my email….My ID is 770703573xxxx

  4. Francesca Pillay

    To whom it may concern
    I would like one of your representatives to contact me regarding an old account that was not closed.
    My contact details 071131xxxx or send me mail please.


    Mrs F Pillay

  5. Rozella De Pearce

    To whom it may concern.

    I would like to cancel my life policy.
    My iD number is 68061600xxxxxxxxx
    The effective day of my policy is on the 30th of November and will confirm a stopirder with Capitec.
    Rozella De Pearce

  6. Allen

    Can I apply for a loan against my policies that I have with

  7. Neil Botha

    Need a loan against my life insurance can you pls contact me 082521xxxx

Leave a Comment

Answer this question * Time limit is exhausted. Please reload CAPTCHA.